You can download checklist (excel file) from bottom of this page.

Check_ListAfter a new store opens, sales and profit budget responsibilities of the store would be taken by Store Operations team. It is vital for Store Development team and Store Operations team to discuss deeply, build trust and form consensus about various issues of the candidate site in order for the new store to achieve a success after opening.

The CHECKLIST below shows common discussion items that should be discussed internally upon making a decision on new store location.
Store Development and Store Operations should discuss these discussion items from the same perspective and forecast the new store sales.
Then, profitability should be simulated based on the sales forecast, taking the rent and the labor costs into account.

If these numbers cannot fulfill internal “go” criteria, Store Development should renegotiate economic conditions, floor space, sign visibility etc. with the landlord. Only when the numbers fulfill internally agreed “go” criteria, the real estate site becomes the new store location candidate, that proceeds to agreement stage with the landlord.

CHECKLIST (in English)

Category

Discussion Topic

Discussion Items

 

 

 

 

 

Market (Trade-Area)

Data

Store front traffic (passersby, car), TG (Traffic Generator), Incoming and outgoing train station passengers, etc.

Demographic data within hypothetical trade-area (income segment, population growth, age segment, total annual retail sales turnover, car ownership ratio, etc.)

Information about the commercial facility of tenant owner (Population within facility, total visitors, number of tenants, total annual sales turnover of the facility, etc.)

Transportation

Foot, Bicycle, Car, Train, etc.

Customer Type

Age, Gender, Occupation: ratio by time of the day

Future Business Potential

Redevelopment plans, Renovation plans (whether traffic line change or not in the future?)

How many stores to build in the neighborhood? (sharing of the market completion image)

What concept store or brand to develop and where?  What are the roles of each store (design, usage purpose, etc.)?

 

Competitive Environment

Competition

Competitor: Store development plan within the area, Location, Sales, Store size, Sign, Number of clerks, opening hours, customer segment, etc.

Existing stores (of own brand):  Profitability, Contract condition and status, Renovation plans, etc. 

 

Real Estate Site Conditions

Visibility

Is the location easy to recognize by users?

Is the storefront width enough?

Is it possible to put up the sign effectively? etc.

Traffic Line

Volume / strength / direction / necessity

of storefront traffic

Layout Plan

Size (number of Tsubo*), Number of seat,

Opening hour,Seat turnover rate, etc.

 

Profitability etc.

Business

Contract condition, Contract years, Economic requirement, Profitability, Investment recovery ratio, Cannibalization to neighborhood existing stores, etc.

Credit

Corporate registration of the building / land

Landlord’s credit research results, asset situation,

personality, etc. 

 * Tsubo is a Japanese unit of area measurement for real estate.  1 Tsubo is about 3.3 square meters.

 CHECKLIST (in Japanese)

分類

協議事項

具体的な内容

 

 

 

 

 

市場(商圏)

データ

店前通行量(道路交通量)、TG、駅乗降客数など

仮設商圏内のデモグラフィックデータ

(所得層、人口伸び率、年齢層、小売業年間販売額

乗用車保有率など)

入居する施設に関する情報

(館内人口、来館者数、テナント数、商業施設年商など)

来店手段

徒歩、自転車、車、電車など

客層

来店客の年齢層、男女比、職業構成などの時間帯別の変化

将来性

再開発計画、改装計画の有無(将来動線が変わらないか?)

近隣に何店舗展開して行くか?(完成形イメージの共有)

どこに、どのような業態を展開するのか?

その店の役割は何か?(デザイン、用途など)

 

競争環境

競合店

エリアへの出店数、立地、売上、面積、看板、店員数、営

業時間帯、客層など(以上、他社競合店の情報)

既存店の収益状況、契約状況・改装計画の有無など

(以上、自社競合店の情報)

 

物件要因

視認性

利用者にとって認識し易い場所か、間口は十分あるか、効果的な看板掲出が可能か、など

動線

店前を通過する利用者の量(強さ)、方向、必然性など

レイアウト案

坪数、席数、営業時間、座席回転率など

 

収益性ほか

ビジネス

契約形態、契約年数、経済条件、利益率、投資回収率

周辺既存店へのカニバリ(自社競合)など

与信

出店するビルや土地の謄本

貸主の信用調査結果、資産状況、人柄など

Free download:  The Checklist

download link > Store_Development_Checklist